Drive immediate traffic and conversions
Our PPC services help you create targeted advertising campaigns that deliver immediate results and a strong return on investment.
The benefits of investing in PPC
Pay-Per-Click advertising offers immediate visibility and precise targeting to help you reach your ideal customers.
Precise Targeting
Reach your ideal customers based on demographics, interests, behaviors, location, and more, ensuring your budget is spent efficiently.
Immediate Results
Unlike SEO, PPC delivers immediate visibility and traffic, making it ideal for product launches, promotions, or quickly boosting sales.
Measurable ROI
Track every aspect of your campaigns, from impressions to conversions, allowing you to calculate exact return on investment.
Budget Control
Set daily or monthly budgets and adjust them at any time, giving you complete control over your advertising spend.
Pay for Performance
Only pay when someone clicks on your ad, ensuring you're investing in actual interest rather than just impressions.
A/B Testing
Easily test different ad variations, landing pages, and offers to optimise performance and improve conversion rates.
Comprehensive PPC solutions
We offer a full range of PPC services tailored to your business needs and goals.
Google Ads Management
We create and manage high-performing Google Ads campaigns that drive qualified traffic and conversions.
- Search campaign management
- Display network advertising
- Shopping campaigns for e-commerce
- YouTube video advertising
- Remarketing campaigns
Social Media Advertising
We develop targeted social media ad campaigns that engage your audience and drive conversions.
- Facebook and Instagram advertising
- LinkedIn advertising for B2B
- Twitter/X advertising
- Custom audience targeting
- Retargeting campaigns
PPC Strategy & Optimisation
We develop comprehensive PPC strategies and continuously optimise campaigns for maximum performance.
- Keyword research and analysis
- Competitor analysis
- Ad copy and creative development
- Landing page optimisation
- Conversion tracking and optimisation
How we deliver results
Our proven PPC process is designed to deliver maximum ROI for your advertising budget.
Research & Planning
We research your industry, competitors, and target audience to develop a strategic PPC plan aligned with your goals.
Campaign Setup
We build optimized campaign structures with targeted ad groups, compelling ad copy, and relevant keywords.
Optimisation
We continuously monitor and optimise campaigns to improve performance, reduce costs, and increase conversions.
Reporting & Analysis
We provide detailed reports and insights on campaign performance, ROI, and recommendations for improvement.
Common questions about PPC
Get answers to the most common questions about our PPC services.
How much should I budget for PPC advertising?
PPC budgets vary widely depending on your industry, competition, and goals. We recommend starting with a minimum monthly budget of £500-£1,000 to gather meaningful data. We'll work with you to determine an appropriate budget based on your specific business objectives and competitive landscape.
How quickly will I see results from PPC?
One of the main advantages of PPC is the speed of results. Your ads can start appearing as soon as your campaigns are approved, which typically takes 24-48 hours. You'll begin seeing data immediately, though it usually takes 2-4 weeks to gather enough information for meaningful optimisation and performance improvements.
Which PPC platforms should my business use?
The best platforms depend on your business type, target audience, and goals. Google Ads is typically the starting point for most businesses due to its reach. Social platforms like Facebook, Instagram, and LinkedIn are excellent for specific demographic targeting. We'll recommend the most effective mix of platforms based on your specific business needs.
How do you measure PPC success?
We track various metrics including click-through rate (CTR), conversion rate, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS). However, the most important metrics align with your specific business goals, whether that's generating leads, increasing sales, or building brand awareness. We'll establish clear KPIs at the beginning of our partnership.
Do you offer PPC management for e-commerce?
Yes, we specialize in e-commerce PPC management, including Google Shopping campaigns, dynamic remarketing, and catalog sales campaigns on social platforms. Our e-commerce PPC strategies focus on maximizing ROAS and driving profitable sales for your online store.
Ready to boost your advertising performance?
Get a free PPC consultation and discover how we can help your business drive more traffic, leads, and sales through effective paid advertising.
Get Your Free PPC ConsultationWhat You'll Get:
- Competitive analysis
- Budget recommendations
- Platform strategy
- Campaign structure ideas
- Customized action plan